Adopting an identity system of organic, bubbly sans serifs, a savory palette of cheese-inspired colors, and a similarly cheesy mascot — renowned scientist “Dr. Mac” — The Mac Lab offers a wide selection of themed macaroni's as well as a custom mac maker web app, where macaroni lovers can upload their own macaroni shapes and flavor them however they fancy. Complete with branded packaging and curious out-of-home advertisements, The Mac Lab seeks to inspire scientists everywhere to sculpt their perfect macaroni experience.