The Freshest Fits campaign is a funkily fresh reminder that chewing Trident will be the coolest your teeth have ever felt. The core of the campaign rests on the shoulders of six distinct and highly stylized cartoon teeth, all donning snazzy outfits themed around Trident’s most iconic flavors. These fashionistas find their way onto billboards, transit ads, ambient installments, in-store signage, social media posts, and package and website redesigns, all sporting an appropriately expressive campaign identity inspired by dynamic constructivist layouts and eye-catching pop art typography. Connecting fashion to flavor, Freshest Fits asks audiences everywhere, “What if your teeth wore flavor in style?”