Created as a fashion-focused emulation of the spirit animal, this series of out-of-home ads shows that Patagonia’s line of outdoor wear and equipment isn’t just reliable—it brings out your wild side. Photographed atop the scenic boulder outcrops of Hawk Mountain, PA, overlayed with vector silhouettes of nature’s finest, and completed with a minimalist logo and copy, these ads echo the spirit of Patagonia with their color grading and dominance of blue tones. The campaign finds its way into various urban environments, urging audiences to answer their own call of the wild.