Aseprite and Perler have teamed up to create The Pixel Workshop, an experiential pop-up shop in New York City where pixel placers can watch their creations come to life in bead form. Featuring two interactive bead placing exhibits and a gift shop of Perler fuse bead supplies and exclusive merchandise, visitors of all ages can find themselves swept away by the wonders of pixel art. This integrated campaign extends beyond the confines of the Workshop, with redeemable caches containing pixel art renditions of New York's most iconic attractions sprinkled around the city inviting audiences to seek out the experience. Those at home can sign up to receive a "Spriter Starter Kit" containing Perler beads and pegboards, an Aseprite discount code, and a random piece of merchandise.